If you don’t have a Chinese name, the market will create one for you. If it’s a good name, lucky you, however, that name doesn’t belong to your intellectual property (IP), meaning everyone else could copy your brand’s name before you even have the chance to embrace it. If the translation of your brand name is wrong or is associated with a negative connotation, it will not be perceived well.
Let your identity and brand be present in the Chinese market, with your own control, design and voice.

Process makes perfect! This is ours:

1. We get to know your brand
We identify your core values, how you work, where you work, your audience, your personality and positioning, your objectives, strategy, and just about everything there is to know about your business.

2. We identify scope
We discover the extent of your business development into the Chinese space, and re-create the scenarios in which you’ll need branding and marketing strategies. That way, we understand what brand components in Chinese are required for your business.

3. We research the market and your competitors
We analyse market precedents, competitors, and opportunities to discover insights that will become the foundation of your strategy.

4. We brainstorm
We formulate concepts and tangible strategies for your brand, starting with a name and its visual form. We may use transliteration or translation to come up with a Chinese version of your brand name. Then, we visualise the Chinese characters that suit both the brand meaning and have culturally positive connotations in the Chinese language. This is the tricky part. This is also where we are the best at what we do.

5. We develop with you
We share our findings and ideas with you in a brand report. We work with you to iterate the process and finalise your brand name in Chinese.

Let us help you define your brand’s identity and reach billions of new customers.